Social media started out as a way to connect people. However, today it has become a go-to destination for businesses. Whether you own an online business or an offline one, you can’t afford to not have a social media presence. The only way to reap the benefits of social media is to understand how to grow your social media following. But before that, we must understand what does social media marketing mean? Know that your customers are already interacting with brands through social media. If you are not speaking directly to your audience through social platforms, you are missing out! Now you must be thinking, why should you choose Instagram as a platform when you have others like Facebook, Twitter. Here in this article, we will give you an ultimate guide on why to choose Instagram marketing and how can you bag benefits using certain Instagram Hacks.
Why to choose Instagram Marketing?
It is now clear that Instagram is not just for personal use anymore. It is now a global platform that allows brands to showcase products, and inspire their audience. Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram Marketing is best to showcase that content, just learn the hacks and you are good to go.
Video, imagery, and illustration are all great content fit for this social media platform, but your advertising strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and your audience.
Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy. Start here to develop your brand’s own unique style.
Instagram Marketing Hacks For Business
Instagram is a great way to amplify your product marketing strategy in the digital world. There are numerous tried and tested methods available that can help to boost your social media presence. Let’s take a look at these methods and learn how to implement them effectively.
Hack 1: Set a proper Profile Picture
As a business, your profile picture should be your logo. This is an easy way to increase brand awareness. When people visit your Instagram profile, they met with your logo — and when they see your logo elsewhere (maybe on another social platform or a physical billboard), they will be more likely to remember your business. Make sure the image of the logo you choose is 110 x 110 pixels before you upload it to your business profile.
Hack 2: Switch to a Instagram Marketing Business Profile
If your account is not already a business account, it is time to make the switch so you can take advantage of many more features. Once you have a business account, Instagram will prompt you to choose a category. There are hundreds of choices, so think carefully about what specific category best describes your business. With a business account, you will be able to list an email, contact number, and address. You can also add your business address, helping even more people to find you. Just make sure you have Facebook location services turned on.
Hack 3: Follow Relevant Accounts
You can grow followers, but only if they know that your brand is a genuine one. When deciding how to increase your social media presence you need to consider what will help prove your legitimacy. One way is to follow other brands and accounts of real people. The point to be kept in mind is that these accounts should ideally be relevant to your brand and business. With that many of those people or brands may even follow you back, thus improving your credibility.
Hack 4: Interact with your Audience
Once you have gathered some followers, you can start posting helpful content on your accounts. However, simply posting content with links or media won’t help you grow your social media presence. You really need to interact with your audience to start grabbing their interest. Make sure that you respond to their posts or reply to them when they comment on yours. The idea is to connect with your audience and make them feel connected to your brand. Only when your audience feels connected to your brand will they want to learn more about it.
Hack 5: Optimise your Instagram Bio
Add brief lines of text under your profile picture, name, and category to quickly explain to visitors who you are and what you do. Take this opportunity to show off your brand’s personality. Consider linking your branded hashtag in your bio. A branded hashtag is unique to your business, and by including this hashtag in your bio, people can view the posts in this hashtag. Finally, your Instagram bio needs a call-to-action, asking visitors to take action.
Hack 6: Add Url
Increase your profile traffic by adding url. With url.bio, you can offer more options for your visitors. It will provide you with one link where you can add several other links, such as your website, YouTube channel, landing page for a special promotion, or anything else you want to share.
Hack 7: Link your profile with website
Make sure that you link your Instagram account to your website. This will help your audience to learn more about your brand with ease. You can focus your efforts on deciding how to grow your social media following in other areas. Additionally, it will help increase both your website traffic and social media presence.
Hack 8: Use Hashtags
Hashtags are used to bring together similar content under one roof to help grow your social media presence. Whenever you post something on your social media accounts, try to incorporate some hashtags. These can bring people to your social media accounts and subsequently to your website. They matter a lot, especially when you are posting on Instagram.
Hack 9: Add Story Highlights
Take advantage of the section on your profile for Instagram stories highlights. Visitors will be able to view your stories long after the 24-hour life cycle each individual story gets. Which highlights should you include? Just think about the types of posts you normally share on your story and how they can be sorted into different categories.
Hack 10: Optimise your Content
Everything that you post on your accounts can be seen by the search engines. This means that it can get listed on Google and other search engines. So it is a great practice to incorporate some relevant keywords into your posts whenever possible. This can help your posts get visibility for the right keywords on Google. Similarly, you can check what your followers are looking for on Google using the previously mentioned keyword research tools. Once you have found the relevant keywords, you can use them in your posts to grab the attention of relevant users.
Hack 11: Post Regularly
Posting regularly is one of the many great Instagram Marketing hacks. This can help grab the attention of your followers and target consumers. If you post too rarely, your audience might start losing interest thinking that your profile is not active enough. But keep the frequency in mind because if you post too often, they might feel like you are spamming them. It is imperative to find the perfect balance and then posts consistently.
Hack 12: Give a Personal Touch
Whenever you are replying to your audience, try not to use generic words to address them. Instead, put in the effort to personalize your messages and address them with their names. Also, keep your reply genuine and try not to use template-based replies. Tailor your replies each time. This can make your audience feel closer to your brand by applying a “human touch” to your channel.
Hack 13: Use all Instagram Marketing Features
Try to use all the features that it provides including sharing photos, videos, going live, using smileys. Instagram’s algorithm actually prioritises accounts that use all the tools. These robots are getting smarter! Instagram wants to encourage more diverse and interesting content. The company would not just spend all that time and money developing new technology if it did not want you to use it!
Hack 14: Sharing Instagram Marketing Posts
Another good way of attracting more followers is to ask your existing followers to share your branded hashtags in their posts. This can attract more attention to your profile, which can result in an increase in your social media presence. For the best results, offer an incentive to your followers to encourage them to share your branded hashtags.
One of the many important Magnificent Instagram Marketing Hacks: Paid Promotion
If you have already tried all of the different ways to try to gain Instagram presence organically, you can move on to paid promotions. Instagram, like nearly every social media platform, also has the option to run advertisements. Using these advertisements, you can reach a highly targeted audience on social networks.
You can target people based on location, demographics, and interests. Based on your target audience, you can then enter the details while creating your paid promotion. This can help you effectively target the right people and get higher engagement and conversions.
There’s a lot you can do with paid promotions. You could run promotions to increase your page likes, boost engagements, get link clicks, or even drive sales. Paid ads can help you harness the true power of social media and grow your social media presence. The best part about paid promotions is that they are often cheaper than other types of marketing. So you can use them to promote your business when you have a tight budget.
All you need to do is to connect to a renowned advertising agency who can guide you through the tips and tricks to introduce paid promotion to reach to maximum audience.
Need Help for Instagram Marketing?
Now that you have your facts clear on the hacks of Instagram Marketing, manage your Instagram marketing presence alongside your other social channels with We Make Us. With a one-stop solution and professionalism, you can get your posts and Stories scheduled, edit images, and measure performance. Hurry Up! Contact us for further assistance.