If you are a professional or someone who owns your own business, you have probably thought about starting your blog. But if you have not taken this step yet, you are really selling yourself short and cutting yourself out from a lot of opportunities. Here in this article, we will discuss the benefits of blogging that you really need to know if you wish to grow your business. But before that let us quickly brush up on what blogging is and how does it work for your business.
What is Blogging and how can you get benefits from it?
Blogging in the initial stage allowed early internet users to “log” the details of their day in diary-style entries. It often allows readers to comment, so as they became more common, communities sprung up around popular blogs. With the increase in demand, like most internet-based innovations, many companies saw a marketing potential in having a blog. It is no longer used only for personal use but also for businesses. Blogging has become the premium source of generating awareness and reaching your target audience most effectively and efficiently. It enhances your brand’s credibility and visibility as well. The adoption of blogging among the business community helped further increase the popularity of the medium.
Now let us check why businesses preferred this medium as a potential medium to grow their business.
7 Benefits of Blogging
Blogging is becoming increasingly popular because people have started to realize how much owning a blog can help them in their business. If you have not already, you should consider these 7 reasons why starting a blog could be a great choice.
1. Blog allows you to showcase your skills through personalised storytelling
In the current world, even the most talented individuals often find themselves getting lost in the shuffle. At this age, it is important for you to show off your skills in every manner that you can. Many people are realizing this and promoting themselves through blogs. By starting your own blog, you are giving yourself your own medium for promoting yourself in the form of a story. This is one of the most important benefits of blogging. Know that every business has a story to tell and your blog is the best place to share it!
A blog gives you the opportunity to show some personality. Your website is most likely full of facts and information about your product or service. But your blog allows you to elaborate on the topics and show people why your business is different from others. Use this space to create a personal connection with your audience. Show them how you can positively impact their lives in a way that feels authentic. If you are a skilled writer, you can write blog posts that will attract others. Photographers, graphic designers and web designers can use their blogs to show the world just how skilled they are. A blog is also a great way to establish yourself as an expert in your field of expertise. By providing others with quality information or advice, you will gain their trust and show others how much you know about your field.
2. Blogging helps people to connect to your brand
When it comes to connecting people to your brand’s presence, people often wonder who you are? What are you willing to offer? And most importantly why should they read your blog? Know that your personality is your window into getting more conversions. Only you can sustain yourself as a reputable business owner and blogger. As already discussed in the previous point, blogging is the epitome of you showing your expertise off. It offers expert advice or product reviews on what you know best.
Readers will read your blogs if the content is of high quality. The benefits of blogging are limited if you do not infuse your style into a blog. You need to brand it in a way that complements your readers. This way whenever you blog, you connect with your readers due to originality. That is considered valuable above all necessities. But you must know where you stand when positioning yourself in your slot. Otherwise, you won’t be of any value to your readers. Make sure that you are doing something diverse, which is not the typical content, with cheesy headlines and spam-like invites. You must be original, authentic, creative and willing to leave your readers with value addition, which they aren’t getting from other sources.
3. Blogging helps in building trust and establish credibility
Nowadays people spend a large amount of their time researching a product before making the purchase. Adding a blog to your website will give you an opportunity to provide your customers with the information that they are looking for. It showcases your expertise and knowledge. Readers use those posts to judge how much you know about your brand. You can be an excellent writer to frame your posts or can hire a professional content writing agency. They with their extensive writing skills will help you build a trustworthy relationship with your customers. It is a perfect way to interact with your customers and build a relationship by responding to comments.
Blogging about your industry makes you look knowledgeable and trustworthy. When people feel your brand is more credible, they are likely to invest in your products or services. So creating a strong brand image is the vital part of every business where lies the benefit of blogging. Blogging can establish you as an industry leader.
4. Blogging can be beneficial in increasing your website traffic
Studies show that companies that blogs get more website visitors than those that don’t. The more website traffic you get, the more you will reach potential customers who are likely to purchase. But in order to actually increase website traffic, you will need to create a proper content strategy for your blog. Need help to frame a proper content strategy?
We live in a world where the culture of content is propagating. The demand for continued content creation is high throughout all platforms, from social media and websites to even mobile apps. So, businesses are compelled to become publishers of their content and the voice of their brand. All you need is to speak to your target audience and publish frequently. People are most excited to read, share and link to blog posts that cover relevant and specific topics to them. Companies that blog more often gets more site visitors. Posting on a regular basis also gives you the opportunity to add fresh content to your blog.
5. Benefits of Blogging include improvement in Search Engine Optimization (SEO)
One of the most important benefits of why businesses should start blogging immediately is Google and other search engines. You must wish to attract new customers and get your website discovered, right? Blogging is a free, organic way to do that. There are several ways in which blogging can help you with your website’s SEO. First of all, it keeps your website active. Google does not want to send searchers to outdated sites, so consistently posting fresh content to your blog keeps your website current. Thus it makes the algorithm happy.
Blogging also allows you to improve your Google ranking with the use of keywords. Strategically using words and phrases that your target audience is searching for will help your website be more discoverable. Organically ranking your website for certain keywords can get extremely competitive. Often you need more than a good landing page to ensure that your website ranks on the front page of Google. Publishing blog articles that are rich in keywords specific to your niche is one of the best ways to let search engines know that your website deserves a spot at the top hence increasing the ranking.
6. Blogging helps in the conversion of leads
With increased traffic and improved SEO ranking, you can now start thinking about how to convert this traffic into leads. You can do this using a lead magnet – such as a downloadable ebook, webinar or coupon codes that people can get in return for leaving their details. When people submit their email addresses in exchange for these offers, they are showing an interest in your business. That means you will be able to bring them into your sales and target them with additional marketing materials.
Each time you set out to write a new blog post, consider how your business blog can move the needle and convert more readers into paying customers. Set goals for your content (specific, measurable, attainable and relevant) in order to create clear objectives to get results. To chart your progress, set a timeline for how long it takes for the post to get shares or clicks.
7. Regular Blogging can support your social media strategy
Constant social media management is something that can become exhausting for companies. Finding and sharing relevant content, commenting on trending topics, and engaging with other accounts. It is a time-consuming task for even the best digital marketers. Blogging is one of the best ways to ensure that your social media team stays aligned with your company’s narrative. By having this valuable content to share regularly, you can focus on optimizing and sharing the content in bite-sized pieces. Additionally, you can also reduce the costs allocated to content marketing planning.
So if you ask, is blogging important or should you put all of your effort into social media marketing? By now you know where we stand on this. Blogging and social media go hand in hand. In addition to SEO, sharing your blogs on social media are great ways to get more focus on your website. If your content is valuable, your followers might share it as well. This will get your business in front of even more potential customers.
To Sum Up
So, is blogging important for your marketing strategy? Clearly, the answer is yes. The points discussed above are a few reasons why more and more people are starting their own blogs. But what if you don’t have time to plan out keywords, research the topic and write? That’s where we come in! Our team of writers can create quality content for your business on a consistent basis. If you need help telling your story, contact us today! A blog for your business can really benefit you in your professional life. So instead of hesitating, just go for it. You will be glad that you did.