In today’s world, a website is the best way to showcase your business. Know that your online presence can have a massive impact on your growth. Some business owners still don’t realize that a majority of customers prefer to visit the website before making a purchase. Having a strong online presence can bring more profit. Yes, the quality impacts the results, but the aim of this article is to stress the importance of why you should have a website.
So if you are still not sure whether your business needs a website, consider these eight reasons:
1. Having a website will create your online presence
Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value, and convey professionalism. It also extends your reach to anyone in the world. Having a website means your customers are always able to find you – anytime, anywhere. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Research states that 81% of people explore a business or service online before making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market. Your website can be available 24*7*365 even when you’re not. A website acts as your “always-on” business advocate during and outside your work hours.
2. A website adds credibility to your business
New clients and prospects might want to know about your business history, expertise and specialization. This is a great vehicle for people to learn more and attain that comfort level they seek. In today’s world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely avoid trusting any business that doesn’t have a telephone number or a physical address. The same can be said for not having a website and email address. These are useful tools to share crucial information about your business. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services. They will assume that they can expect the same positive experience in all areas of your business.
3. A website is cost-Effective and saves time
You don’t need to be tech-savvy to get a website. Many advertising agencies have very simple signup processes which make it quick and painless for you. It can be very cost-effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your priority. Moreover, it helps you save a lot of time. Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section. This also means that customers can receive a reply instantly and save time. This will help to encourage positive customer relations in the long run.
4. Website can help you beat your competitors
If you don’t have a website it is likely that your competitor will do. This means that you are missing out on gaining new customers and can be at the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competitors. Research states that 64 per cent of total small-scale businesses have their own website. This means that the majority of small businesses do have a presence online, and it is likely that your competitors have a website that is appealing to people in your area. If you want to stay relevant and competitive within your field, it’s important that your business have an online footprint.
5. Website helps your business grow
Websites, in general, are great ways to provide a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future. If you’re hoping to expand your business and bring in new customers, having a website is an important strategy. Small businesses who have experimented with launching a website report being happy with their remarkable success. Surveys on small business websites show that 81 per cent of companies that launched sites saw their business grow, and 97 per cent of small business owners having a website would recommend having it to other small business owners.
6. Helps in maximizing ROI
In the digital transformation era, creating a website on free tools such as WordPress.com doesn’t cost a lot of money, but provides more bang for your buck. Though a professional advertising agency that have mastered this field can bring you the best results. Note that a search engine optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.
Know how to reach your Target Audience
7. Increase in Demand and Price
A website is more than just coding and techie stuff. It includes design, SEO, copy and content marketing. There is so much that goes into making a successful website. It takes time to examine your business, understanding what your goals are and who your ideal clients are. It needs a plot on how your users will journey through your site and how you can convert them into leads. With all those tons of tools and plug-ins required for a website, the extra research an agency does involve a lot of effort. With the exponential hike in demand and price, you know it is high time, you should look for an agency that can help you with a new website which your business demands.
8. The Ongoing Pandemic accelerated the need of a Website
With the COVID-19 pandemic, it has become very difficult to reach customers offline. Buyers are going online to make purchases at an unprecedented rate. So the companies with a proper online presence are reaping great rewards during this crisis. Throughout the pandemic, many businesses had to shut down temporarily. However, even if your business is still closed now, remember that the internet is open 24*7. Note that just because buyers are no longer able to walk into your store, it doesn’t mean that the demand has dropped or they have stopped shopping altogether. They have just found a new way to do so. In recent weeks, it has been recorded that website traffic took off at the highest rate.
Does increase in your website traffic result in an increase in sales?
According to a survey, companies with a proper website and online advertising strategy experienced growth during the current crisis at a remarkable rate. Nearly half of businesses that sell online report sales growth as a result of COVID-19. This growth is a direct consequence of increased online activity, search volume and website traffic. So make sure your business is well-represented at every opportunity by having a website that appears prominently on search engines, review sites and other online spots where your business may be considered.
Looking for a new website? We’re happy to help!
“If your business is not on the internet, then your business will be out of business”, Bill gates.
To summarize, you need a website, and it’s easier than ever to get one. From building brand new WordPress websites to optimising or ‘reskinning’ your existing website, We Make Us can help you create a professional online presence to help you update your customers and keep in line with competitors.
To start your website journey today, write us to madhurimasarkar@wemakeus.in