Print Media: Is it still relevant in 2023?

Does print media matter? Is print advertising dead? Is it still relevant? Do people still read newspapers and magazines? In today’s digital world it is easy to assume print media is dead. But it still matters! The print ad is still alive and working! The above assumptions may have a grain of truth, but saying print advertising is completely dead is an exaggeration. We still see ads in magazines and newspapers, don’t we? Well, that means print media is still alive and it still is as relevant as it was a decade or two before. So when you are running a business that hopes to grow in the future, you must not abandon print media completely. It is still a leading resource for your business growth!

Does Print Media work in this Digital Era?

To be honest, nothing is as good as print media. It is true that once upon a time when the Internet was still a relatively new thing, the World Wide Web could trigger strong emotions among us. Everything related to the Internet, all those experiences associated with it, felt new. But today, the Internet is an integral part of everyday life. For some, surfing the Internet is even part of their job. That means it can get boring. So, as the Internet loses its “freshness,” the level of feelings and emotions it transmits also gets limited.

Digital media does have its advantages. Our aim is not to discredit it by any means. But with the constraints of Digital media, print media comes into the light. Journals, magazines, catalogues, newspapers – all print ad carriers are tangible. Generally, it is based on physical contact (except for print ads that we see from the distance, like banners). Print ads are real. Consumers can physically interact with them. Studies clearly showed that physical ads led to a stronger emotional response. We tend to remember them better. We also spend more time on physical ads compared to digital ones. So it still plays a huge role in advertising.

Digital media or Print Media: Which one is important?

Print media(Magazines, Newspapers, Banners) have an imperative and unique value. People really care about them, trust them, and are actually paying attention to them. Today, buyer trust is one of the most precious components. Traditional advertising in this respect still holds the top spots when it comes to customer trust. Whereas, the digital method is conducted online. As the world becomes more digital, the way we market has evolved. The digital method at times seems more cost-effective than traditional. It connects with the buyers directly. It is quite similar to the traditional one but just uses digital devices. Both the mediums are strongest when working together.

Now you know that it is still important for your business to utilize and connect with print media in the digital age. If you are still confused, this article will make you explore why you should not give up on print media.

Effectiveness of Print Media

Print Media has wider reach

One of the most important reasons you should not doubt print media is that print media, such as flyers and newspaper adverts, can help you connect with different demographics that may not always choose to spend hours of their day online. For instance, many older people still are not tech-savvy. Even if they are, usually do they prefer to sit back with a print copy of a magazine or a catalogue than browsing on the internet. Not only this, but some people in low-income demographics may not always have access to the internet at all times. This is even more important in 2021, where a year of spending life locked into technology has left many people with screen fatigue and looking for different ways to reconnect with the brands that they love.

Engage readers

Print can be consumed in an easy to read format, improving the experience for a consumer and positioning the brand positively. Print allows you to tell a story effectively. It helps to support sales pitches and other marketing efforts. When a prospect reads your print material, they are more likely to retain it. Studies show that we are able to retain information read on print better than if we read it online. It is because print is tangible and has an impact. Our brain is able to process it easier, thus increasing recall. It also stimulates a strong emotional response.

Efficiently reaches target market

Print can help you engage with the right target audience at the right time. Well placed and well designed In-store display units will grab the attention of shoppers including both young and old. A billboard that proudly shows off your new product will capture attention. Coupled with increased data about purchasing habits, you can use print to target the right audience at the right time. Adopting this strategy at various different touchpoints will help you convert at a higher rate.

Print Media is trustworthy

People are more likely to trust advertisements that they see in print media. There is an overwhelming amount of content online, and much of this is produced by brands that are less than reliable or who offer false promises to their potential customers. However, print media is less crowded, and, since it takes longer and is generally more expensive to set up a print media campaign, most people presume that brands that showcase their company in newspapers and even on flyers are more reliable than the potential scams that they see across the internet, and are more likely to take notice of your business.

Longevity

Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can also be passed onto friends or colleagues, maximizing the reach of your campaign. People usually do keep hard copies of advertisements they like, be it a flyer or a magazine ad so that they can go through those ads repeatedly as and when they need to.

Higher ROI

The cost for print ads is often higher than digital ones. People keep print publications in their home, re-reading articles or sharing with others. When those publications live in public spaces, they get a longer shelf life and will be seen by more people. When people see ads online, they may forget them in an instant. If they see them repeatedly while flipping through a magazine, that message is more likely to stick.

Future of Print Media

Since the dawn of the internet, people have assumed the death of print media. It is true that news has gone primarily online. Most major media companies have made business model shifts in recent years to accommodate consumer preference for digital content. But where does this leave companies that have relied heavily on newspaper, billboard, magazine, and direct mail ads? Marketers still dedicating resources to print in 2021 because it is not going anywhere. Marketers can still increase their clients’ revenue, gain consumers’ trust, attract visual learners and younger readers, and much more by investing in this medium.

How does newspaper ads work?

Now that you have come across all the probable benefits that print media can bring you, you must have felt the urge to know how it works. The best way to increase your return on investment (ROI) is to publish your newspaper ad through an advertising agency. They have expertise in advertising and will guide you to hit your target audience through strategic media planning, media buying, and media release. Also, you can go through the link mentioned below to get a detailed view of the same.

Need Help in newspaper ads?

Now you know that print media forms an equally compelling like Digital Media and must not be ignored or overlooked. It is still relevant in the marketing media. It proves to be a powerful medium as it can sometimes reach and target the people that digital media cannot. We Make Us understands Print Media’s need and offer quality Graphic Design services such as Logo designing, flyers, brochures, print ads, newsletter designing, Banners, and Billboard.

Contact Us for the best designing services to suffice such requirements and needs.